A TKO is a low-cost, high-value digital product that does two things at once:
Translation... You can finally stop trading followers for dollars and time for money.
Think of it as your business's secret weapon - that perfect sweet spot between a lead magnet and a full course. It's packed with enough value that people eagerly pay for it, yet simple enough that you can launch it fast and they can implement it immediately. It's the "no-brainer" offer to get your audience that quick win they didn't even know they were waiting for.
With a TKO, you:
Gone are the days of throwing money at lead magnets that attract freebie seekers. Instead, you're getting paid to build your email list with buyers who can't wait to work with you.
Your audience transforms overnight. These aren't tire-kickers looking for free stuff—they're serious buyers reaching for their wallets, already primed for your premium offers.
Watch something magical happen: your bank account grows while genuine relationships deepen automatically. Your TKO doesn't just make sales—it creates raving fans who trust you completely.
The best part? Your $47 customers naturally step into your premium offers, becoming dream clients without the awkward sell. This isn't just a product—it's your entire business evolution in one simple offer.
Let's be honest—you already know you need something between a freebie and a full course. But every time you sit down to create it, you're stuck.
You're drowning in ideas but can't pick the right one that will actually sell. The tech feels overwhelming, with too many moving pieces to figure out. Your schedule is already packed, and this feels like one more huge project you don't have time for. And deep down? There's that nagging voice wondering if what you create will be "perfect" enough to charge money for.
And let's not forget the biggest fear—what if you pour your heart (and time) into this and nobody buys?
But here's the truth: Every day you stay stuck in planning mode is another day you're leaving money on the table and ideal clients without a way to work with you.
I see you.
You’ve been trying all the things—lead magnets, free challenges, and maybe even creating offers that no one is buying. You’ve followed every piece of advice out there, but nothing seems to stick.
Here’s the truth: You don’t need to hustle harder. You just need a smarter, simpler strategy.
That’s where a Teeny Knockout Offer (TKO) comes in.
Trust me, I know exactly how it feels to be spinning your wheels. When I started, I didn't have a huge following or a fancy marketing plan. I was just like you—trying to make things happen with no list, no following, and no budget. But I didn't give up.
I created my first Teeny Knockout Offer from scratch, and it became the pivot point that transformed my entire business. Now, I'm here to show you exactly how to do the same...
Listen, I Need to Tell You Something That's Going to Sound Crazy
Remember that moment when I launched my first TKO? I was sitting there in my yoga pants (let's be real - the same ones I'd been wearing for two days), stress-eating peanut butter straight from the jar while Smushy, my Olde English Bulldog, judged my life choices from his throne
(okay, it's just his couch, but don't tell him that).
There I was, refreshing my email like it was my job, with Smushy was snoring away,
completely unbothered by my entrepreneurial meltdown.
And then it happened.
Not just a sale. Not just two sales. But a freaking FLOOD of "You've Got Money" notifications that had me crying into that jar of peanut butter (which, by the way, was now definitely a celebratory peanut butter).
Even Smushy perked up his wrinkly face, probably wondering what kind of happy dance his usually-semi composed human was doing.
But here's the thing that actually makes me tear up when I think about it:
It wasn't about the money.
Can We Get Real About What's Actually Keeping You Stuck?
*Cue Smushy, giving me that judgmental side-eye he's perfected over years of watching me overthink EVERYTHING.*
Because it's not lack of knowledge.
It's not lack of expertise.
And it's definitely not lack of coffee (though maybe we should take a snack break just to be sure).
It's that you're caught in this endless cycle of:
"But what if I make it too simple?"
(Says the person who's been stuck in planning mode for months)
"But what if people think it's too basic?"
(Says the expert who forgets that what's basic to you is BRILLIANT to others)
"But what if I don't have enough followers?"
(Says literally every successful course creator when they first started)
Listen - I spent MONTHS thinking I needed to create some massive, everything-but-the-kitchen-sink course before I could charge actual money for my expertise.
MONTHS.
You know what that got me?
A whole lot of procrastination disguised as preparation. A whole lot of "research" that was really just fancy fear. And exactly zero dollars in my bank account.
Transform your expertise into an irresistible offer that not only sells but builds your list on autopilot.
Get paid to generate leads while creating a gateway to your higher-ticket offers - even without a huge audience or ads budget.
Short answer: If you solve problems for people, yes!
While your business might be unique, the TKO formula works for virtually any industry.
Let me prove it...
Here are real examples of successful TKOs:
But here's what makes TKOs different from just any digital product...
This isn't about throwing together a quick PDF and hoping it sells.
This isn't about discounting your expertise.
This isn't about random luck.
It's about creating strategic offers that:
Solve ONE specific problem quickly.
Price for immediate action (while maintaining value).
Convert both warm AND cold traffic.
Naturally lead to your bigger offers.
Build your list while generating revenue.
Inside TKO, I'll show you exactly how to identify, create, and launch the perfect TKO for your unique business.
No guessing required.
Picture this: I'm standing in knee-deep water in my bedroom, watching my furniture float by like some twisted version of Venice, putting life vests on so we can walk through waist high water to safety. Hurricane season in Florida hit hard, and Helene's storm surge put my house was underwater. No power. No WiFi. No office.
Most business owners would be panicking right now.
(I mean, I was panicking too, but not about my business.)
Why?
This isn't a "hustle harder" story. It's exactly the opposite.
It's about building your business so it works FOR you, not BECAUSE of you.
My TKOs kept selling, my automated systems kept running, and my bank account kept growing - even while my actual house was falling apart.
This isn't just theory. This is real life. And it's exactly what I teach inside TKO.
For Experienced Course Creators & Digital Product Owners
You're in the fast lane if you:
In other words - you're not starting from scratch. You've got the engine built, and now you just need the blueprint for this specific type of offer. For you, this is about taking what already works and adapting it into a TKO format.
You can absolutely knock this out in 5 days because you're not learning the fundamentals - you're just applying them in a new way.
For First-Time Digital Product Creators
Your path will take about a month, and that's perfectly okay! Here's why:
Think of it like building a solid foundation for a house - you're not just creating one offer, you're building the infrastructure for all your future digital products.
And guess what? Taking four weeks to do this right is actually the smart move. You're not just rushing to launch something - you're building a sustainable system you can use over and over again.
The best part? You can do this in just 60-90 minutes per day. By this time next week, you could have a profitable offer working for you 24/7.
Ergogenic Health
Fishy Face Photography
Profit Surge
The Ludwick Agency
Wildly Well Health
St. Pete Girl Boss
Transform your expertise into an irresistible offer that not only sells but builds your list on autopilot.
Get paid to generate leads while creating a gateway to your higher-ticket offers - even without a huge audience or ads budget.